Online Grocery Shopping: Are Customers Checking Out or In?
Buisness 2 Community
By Staci Aversa
Necessity Meets Convenience: A New Age of Supermarket Delivery
Shopping online is now a standard in most modern households. While traditional brick and mortar stores have gradually lost business to web-based companies, there have been some domains that appeared safely reliant on an immediate, in-store experience. Grocery shopping has long been confined to the supermarket because of consumer concerns with product quality and selection. The desire for fresh food and convenient home delivery, however, is quickly becoming a reality that may pose a threat to the local market.
As online grocery shopping becomes more popular, which retailers stand to win in a crowded field, and with what marketing and advertising approaches promise success?
