South Bronx Is Now the ‘Piano District,’ Billboard Proclaims
DNAinfo
By Eddie Small
SOUTH BRONX — A new billboard put up near the Third Avenue Bridge boldly proclaims that Port Morris has officially turned into the Piano District — adding more fuel to the neighborhood's contentious debate about gentrification
The billboard, located right by the intersection of Bruckner Boulevard and the Third Avenue Bridge, features a background consisting of black and white piano keys and promises viewers that "luxury waterfront living" is on its way to the South Bronx, along with "world-class dining, fashion, art + architecture."
The sign bears the logos of Somerset Partners and The Chetrit Group, the companies that joined together to buy two properties along the Harlem River at 2401 Third Ave. and 101 Lincoln Ave. for $58 million with plans to turn them into a residential community featuring retail.
