From Port Morris to the Piano District: How a Group of Real-Estate Developers Plans to Change the Face of the South Bronx
Daily News
By Paul Liotta
Real estate in the South Bronx is music to their ears.
A group of developers plans to build three 25-story residential towers in the Port Morris section of the Bronx — and they hope to rebrand the area with a name that comes to most as a surprise.
They want to call it the Piano District, for the instruments that were once made in the area, and at least one of the men involved thinks it's a "great marketing idea."
"It will create buzz and attract more cafés, restaurants, it invites social activities and more new development to the area," Cheskel Schwimmer said in an email.
Somersett Partners and the Chetrit Group are working to develop two other 25-story residential towers at 101 Lincoln Ave. and 2401 Third Avenue. The only problem is not everyone in the South Bronx is singing to the same tune as these developers.
