Bedford 2.0? Can a Street Filled with Small, Trendy Retail Take Off in the South Bronx?

The Real Deal

By Eddie Small

Mott Haven’s Alexander Avenue is becoming a hotspot for small businesses

Before Noëlle Santos struck a deal to rent 2,300 square feet along Alexander Avenue for the only independent bookstore and wine bar in the Bronx, she was already well-aware of the gentrification debate that has gripped the neighborhood for years—and of the role her business might inadvertently play in adding fuel to it.

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2018 Bronx Power 50