The Climate March and Fresh Direct’s Big Green Problem
INC
By Jeremy Quittner
Local online grocer FreshDirect bore the brunt of protests from local groups, despite efforts to go green. There's a lesson in what went wrong.
It's not easy being green.
Just ask New York's popular online grocer FreshDirect. It's been under continuous attack from local environmental groups about its planned move to the Bronx from Long Island City, which has angered grassroots and environmental activists in the borough. It's planning to operate from a 500,000 square foot, waterfront facility by 2016.
The online grocer was on the receiving end of a lot of flack this weekend from environmentalists, at a softball game attended by Mayor Bill de Blasio, and at the People's Climate March, where the group, South Bronx Unite, loudly protested the grocer's move.
