FreshDirect does not belong in the Bronx:
Online grocer will add 2000 daily truck trips through “asthma alley” and build on waterfront land documented as site of Native American burial ground
South Bronx residents continue to ask New York City and New York State residents to oppose FreshDirect’s publicly-funded relocation to public land on the South Bronx waterfront. Documents withheld from the public by Governor Cuomo, Mayor Bloomberg and Bronx Borough President Ruben Diaz, but obtained recently through the Freedom of Information Law, demonstrate that our elected official are lying to South Bronx residents.
Cuomo, Bloomberg and Diaz talk about bringing jobs to the South Bronx, the poorest congressional district in the country with the highest unemployment rates in New York. They are lying to us. FreshDirect is not bringing 2,000 jobs to the South Bronx; those are not new jobs, they are existing jobs and there was never a credible threat that FreshDirect was moving any of those jobs to New Jersey. Cuomo, Bloomberg and Diaz tell us that FreshDirect has committed to hiring local residents, but their Memorandum of Understanding says in black and white that it is unenforceable and that it is not for the benefit of any resident of the Bronx or any other citizen. Cuomo, Bloomberg and Diaz tell us that FreshDirect will bring 1,000 additional jobs to the South Bronx in the next ten years, but FreshDirect has no obligation to create a single new job; they get to keep every penny of the taxpayer’s $127.8 million even if they reduce their workforce. Moreover, FreshDirect would be exempt from any local living wage mandates adopted by the city, 40% of its employees currently earn $25,000 per year or less, and FreshDirect’s abysmal record of labor practices includes 27 discrimination and nine unfair labor claims against the company in the last four years alone.
Cuomo, Bloomberg and Diaz tell us that FreshDirect will build on land that has been dormant for decades and imply that this public land would not otherwise be used or developed. They are lying to us. FreshDirect wants to build on part of a 94 acre waterfront plot of public land owned by the state of New York. In the 20 years since the state leased this public land to a private developer, the Department of City Planning has rezoned the area surrounding the proposed FreshDirect site to promote profitable residential and commercial mixed use development of the 1.9 miles of South Bronx waterfront. Further, the South Bronx has been included in the New York City Comprehensive Waterfront Plan to increase our community’s access to the waterfront, connect us to the Randall’s Island and East Harlem Greenways, and otherwise maximize economic development potential. The proposed site is directly next to existing and new residential developments and funding already has been approved to build a pedestrian connector from the South Bronx to Randall’s Island. Further still, the proposed FreshDirect site contains a documented American Indian settlement, the Ranachqua Village and burial ground. Rather than giving real assistance to our community by promoting sustainable development and preserving our heritage, Cuomo, Bloomberg and Diaz continue their pattern of using taxpayer money to relocate industrial and manufacturing companies from more affluent communities to the South Bronx.
The only honest statement that Cuomo, Bloomberg and Diaz make is that the FreshDirect project will have a major impact on the South Bronx. The FreshDirct project will bring an extra 1,000 truck trips a day and 2,000 vehicle trips per day through the most congested traffic corridors of the South Bronx, a community nicknamed “asthma alley” because we have asthma hospitalizations five times the national average. Offensively, the supposed purpose of leasing this public land to a private entity was to develop an intermodal rail yard to reduce truck traffic on New York City streets. That turned out to be rubbish, literally. Rather than building that rail hub, this developer subleased our land to a solid waste transfer station, whose trucks bring 3,000 tons of garbage per day through our community, and a FedEx hub that brings another 1,432 truck trips per day.
This misuse of our public land for private benefit is at our expense. This abuse of our land is causing unconscionable levels of air, water, land and noise pollution, frustrating city planning efforts to sustainably develop our community, and continuing to block South Bronx residents’ access to our waterfront. Adding insult to injury, FreshDirect does not and has never served our community, and there is no enforceable requirement or plan that they will ever do so. Only an obscenely undemocratic process could lead to a plan like this. Cuomo, Bloomberg and Diaz did not consult with the people of the South Bronx, did not consult with Councilwoman Melissa Viverito, and did not consult with Community Board 1 before announcing on February 7 that FreshDirect would receive public money to abandon Queens and move to the South Bronx. The sole public hearing on this project was a complete sham; it took place in Manhattan and two days after the deal was announced. Subsequent attempts to gain community support have been met with overwhelming disapproval. Degrading the very people he is supposed to represent, Bronx Borough President Ruben Diaz created a Facebook page to “illustrate to the company just how many Bronx residents are willing to not only use their service, but have the technical capabilities to do so.” The site was overwhelmed by opposition to the deal.
The people of the South Bronx demand better.
South Bronx Unite | is a coalition of South Bronx residents, organizations and allies.