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The Facts – FreshDirect does not belong in the South Bronx

FreshDirect does not belong in the South Bronx

Public officials have misrepresented the details of the proposed move of Fresh Direct. South Bronx residents in “Asthma Alley” continue to ask New York City and State to oppose FreshDirect’s taxpayer-funded relocation.

First, FreshDirect would not bring a single guarantied job to the South Bronx. Despite what elected officials have said, the $127.8 million in public funds awarded to FreshDirect carries no mandate that they add any jobs or hire a single person from the South Bronx, a fact reaffirmed by the non-binding agreement between FreshDirect and Bronx Borough President Ruben Diaz.
Additionally, FreshDirect has a well-documented history of unfair labor practices and would be exempt from city living wage requirements.

Second, FreshDirect would exacerbate asthma rates among a community already facing asthma hospitalizations at five times the national average. FreshDirect would add upwards of 2,000 diesel truck trips per day through a residential neighborhood. The same public land set to house FreshDirect already holds a FedEx hub making over 1,400 daily truck trips through the neighborhood, the New York Post printing and distribution center, and a 5000 ton per day waste transfer station, one of four waste transfer stations within a 1/8 mile radius of the proposed site.

Third, FreshDirect plans to build on land documented to be a Native American burial ground and settlement. The owner of this historically significant site, New York State Department of Transportation (DOT), acknowledges that artifacts of the Ranachqua Village and burial ground may be present.

Fourth, DOT’s twenty-one year-old agreement with a private developer is outdated and harming residents. The 1991 lease to Harlem River Yard Ventures (HRYV) was designed to “reduce congestion from truck traffic” by developing the rail system. While HRYV failed to follow through on this, surrounding areas have drastically changed: land bordering the site has been rezoned for residential use, significant residential development has taken place, and the area has been included in the New York City Comprehensive Waterfront Plan. Despite local development and city planning, however, HRYV continues to sublease to companies that block public access to the waterfront and cause egregious levels of air, water, land, and noise pollution. The City, State, Borough and Fresh Direct all ignored these facts when crafting the proposed move to the South Bronx.

Fifth, FreshDirect will not provide food to the South Bronx. FreshDirect plans to use a handout from the Bronx to move to public land in the Bronx without providing any service to the
community they want to occupy.

Finally, architects of this deal ignored the democratic process and were not upfront with the public. Governor Cuomo, Mayor Bloomberg, and Borough President Diaz announced that the deal was done two days before the sole public hearing on the matter. In doing so, they publicly demonstrated that community input was not important. Additionally, the New Jersey Economic Development Authority has refuted the notion that they made a competitive offer to support a FreshDirect move across the Hudson.

South Bronx residents deserve better.

South Bronx Unite | is a alliance of South Bronx residents, organizations, and allies. Follow us on
www.southbronxunite.org

FreshDirect chose the MOST EXPENSIVE option!

Unbelievable!  FreshDirect not only identified and has the ability to stay and expand in Long Island City, a move to the Bronx represents the highest cost option!

“To meet its long-term space requirements, Fresh Direct has identified three primary options:

Long lsland CityFresh Direct has identified a lot adjacent to its Borden Avenue facility which the Company could purchase and develop. The lot would accommodate a new 96,000 square foot expansion facility, which, combined with the extension of one or more of its recently leased facilities would provide the necessary capacity to accommodate the
planned growth
. While operating from multiple facilities creates inherent inefficiencies,  this option provides for the least amount of business disruption and lowest employee attrition. Further, this option requires the lowest level of capital investment, allowing the Company to deploy those resources to other areas of the business operations.

Harlem River Yards, Bronx: The Company is considering a green site in the Bronx for the construction of a new 325,000 square foot facility, plus additional mezzanine space. Under this scenario Fresh Direct would consolidate all of its Long Island City  operations into the new Bronx facility. While new construction on this site represents the
highest cost option, requiring significant upfront capital
, it achieves two of Fresh Direct’s primary occupancy objectives by delivering highly efficient operating space with limited business disruption and employee attrition.

Secaucus Road, Jersey City: Fresh Direct also is considering a new construction project in New Jersey. The Company has narrowed its search to a single site facility on Secaucus Road in Jersey, where it would construct a new facility of approximately 400,000 square feet.  As with the Bronx option, the full Long Island City operations
would be relocated and consolidated into this new facility. While this option achieves the desired operational efficiencies, it results in the highest level business disruption and employee attrition, and requires significant upfront capital investment.

What You May Not Know About Fresh Direct (Video)


What You May Not Know About Fresh Direct from Olivia Smith on Vimeo.
Controversy is growing over Fresh Direct’s planned move to the Bronx. The online grocery store received almost $130 million in tax credits and cash incentives from New York state to relocate. But lost in all this is what you may not know about Fresh Direct and its impact on the environment. Olivia Smith reports.